CONCOL provides such services as marketing strategy design and optimization of marketing budget. We help our clients who want to open business in Russia to build a long-term marketing strategy, reduce the cost of marketing activities, eliminate insufficient activities and attract as much clients as possible.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to reach th highest level of sales and get competitive advantage. That is extremely important while starting a new business in a foreign country. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Besides that you should remember that positioning for one product is not the same in different countries. That's why it is necessary to understand your potential customer and take into account he specificity of the market that you are to enter.
A marketing strategy combines:
- product development;
- promotion;
- distribution;
- pricing;
- relationship management and other elements.
Marketing strategy identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies, corporate missions and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.
A strategy consists of a well thought out series of tactics to make a marketing plan more effective. Marketing strategies serve as the fundamental underpinning of marketing plan designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results.
A marketing strategy often integrates an organization's marketing goals, policies, and action sequences (tactics) into a cohesive whole. Similarly, the various strands of the strategy, which might include advertising, channel marketing, internet marketing, promotion and public relations can be orchestrated. Many companies cascade a strategy throughout an organization, by creating strategy tactics that then become strategy goals for the next level or group. Each one group is expected to take that strategy goal and develop a set of tactics to achieve that goal. This is why it is important to make each strategy goal measurable.
The detailed information on marketing strategy design and implementation you can get by phone
(499) 145 74 77
(499) 763 28 63
or via email marketing@concol.ru
