The most important component of any foreign country consumer market research is studying the consumer opinion. CONCOL consulting company offers help to those who enter market for the first time in gathering source information about consumers by carrying out of polls and questionnaire.
Polls of consumers can be carried out by telephone, e-mail, by personnel interviews in selling spots and places where potential consumers of your product or service gather.
Polls and questionnaire of consumers help to reveal competitive advantage of the company, define the level of customer loyalty to goods or company's brand, current disadvantages and mistakes, reveal problem areas that demand prompt changes and improvements. Besides that, consumer opinion research let to manage the number of repeated applies, and also to influence on increase of part of loyal clients.
Polls are directed on finding out the most important characteristics of consumers' behaviour, revealing the customer loyalty and let to define:
- the portait of target consumer (audience);
- motives and factors of making a decision about a purchase;
- position that the product, trademark brend take up on the market;
- how clients relate to companies-competitors and their products and services;
- most preferable place and time for purchasing of goods or services for customer;
- requirements to design and packing of goods or form of service supply;
- level of consumer’s requests satisfaction;
- perception and reaction on adverts of goods or services.
We offer you to have a look at main phases of customer loyalty level by method of polls and questionnaire.
Phase 1
- Preparative phase means approval of questionnaire content and also coordination of all research details and providing briefing with interviewers.
Phase 2
- On this phase interviewers from CONCOL company conduct a poll (questionnaire) of consumers.
Phase 3
- Consultants of CONCOL company process and analyse received information, form conclusions based on the results of analysis and make a report that contains answers data base in MS Excel or MS Access format.
CONCOL consulting company has a wide experience in carrying out such researches. In our projects we used these methods for:
- analysis of the situation and market structure of exploratory drilling;
- gathering information about consumer opinion concerning new formats of kiosks for print production salary;
- customer loyalty research and perception of packing appearance of dry building mixtures and tea;
- defining consumer segments and the portrait of children clothes buyer, fastfood visitors and beauty salons;
- perspective estimation of IT-outsourcing market entry and property management.
More detailed information about carrying out polls services you can get if you call us by the phones:
(499) 145 74 77
(495) 763 28 63
Or by e-mail marketing@concol.ru.
