If you want to open business in Russia first of all you need to estimate your possibilities and to find information about the market. For this purpose you will need a competitor analysis that will also let you to correct price policy. It is important because without getting and analyzing information about the main competitors all the other efforts make no sense. The present type of research helps to get information about volume of supply on your market, to identify the most frequent range of goods or services, to reveal client policy of competitors. It's important to know your target audience and to take up the respective price segment, when you are planning price policy. Competitor analysis helps identify average price of goods or services and take up the necessary price niche, and also shows your advantages before competitors.
The CONCOL company offers service of carrying out the market research of competitive environment that will give you exact information about your competitors in our country. Offered service includes:
- the evaluation of current supply volume and dynamics;
- the research of a range of goods and services supplied;
- the detection of main competitive advantages; the determination of free segments of the market;
- supply analysis regarding volume and prices;
- the research of competitors' marketing decisions;
- service quality analysis of competitors;
- recommendations on pricing.
The detailed information on competitor analysis you can get by phone
(499) 145 74 77
(495) 763 28 63
or by e-mail: marketing@concol.ru