The tourist segment still rapid growth every year – billboards speckle with the information about every possible discounts and travel packages, offers pour in from the commercial banks, offering to go on journey "at their expense". Customer acquisition (business development) goes also by means of sms-mailings, electronic letters, rotation on radio and television, advertising articles in newspapers and magazines.
As a rule, the declared advantages are only advertizing trick of the company and in practice they are not realized, but form at people corresponding notion about cost of tours. For a modern tourist it is not difficult to book tickets and to reserve room in a hotel itself , therefore the previous working system when the valid part of income was formed at the expence of commission for this sort of service supply, won't bring success today. It is not enough for a modern consumer of touring services to receive a standard trip ticket to tropical countries, custom solution is necessary. People have already been abroad, and you won’t amaze them with Egypt. Today the travel agency should act more as an adviser and answer such questions, as: what country to choose, what inoculations to make, what is worth visiting certainly and what optionally, what kind of rest to choose – excursion or sun'n'surf, what route to lay, where it is worth going purposely surfing.
In this particular business the profit directly depends on number of clients, in particular of constants. In order to survive, it is necessary to offer something special, interesting, unusual, and not to forget about attractive prices.
As an example of successful increase of effectivization of travel agency business it is possible to cite our project on optimization of range of services of large travel agency in Moscow, executed by our experts. The company existing in the market not the first year has faced a problem: calls come in, demands by e-mail go, but the sales level has stopped growing.
In the process of carrying out research («marketing researches») first, what our experts paid attention to, was a company’s site where full-fledged information picture about offered routes wasn't reflected, and internal navigation confused the visitor more, rather than helped to decide what trip ticket to choose. Our company’s experts developed the block of recommendations on internal optimization of a site – navigation, transitions aboard, more convenient form of online requests was developed. Also it was necessary to change the provider as because of an abundance of photos, videoclips and the banners placed on a site of the company, high speed of loading was required, which the previous provider didn't poop with, in consequence of that web site of the company worked slowly, and it means-ineffectively. The command of designers and copywriters modernized visual and text filling of a site.
The success of travel agency in many respects depends on desire of the buyer to return for the second, third time. For this purpose experts of CONCOL company carried out the analysis of employees’ work. With the help of service «the mystery shopping» experts of our company managed to analyse all stages on tourist permits sale – from a greeting of the secretary to settling the visa questions. After finishing the research considerable mistakes in employees’ work were occurred, to eliminate which a motivational policy (motivation of the staff) was worked out, made adjustments to organisational culture and recommendations on stiffening of qualification of the staff were given. One of the main problems of motivational policy of the company was stimulation of employees on single sale, what prevented from beginning long-termed relations with the clients.
If your business also functions in tourism sphere, and you have faced a problem which demands the deep analysis, experience and understanding of factors of its occurrence, contact our experts by the phones:
(499) 145 74 77
(495) 763 28 63
Or by e-mail info@concol.ru.
