For the companies engaged in restaurant business, we offer the following services:

• administrative and strategic consulting for the enterprises of restaurant business;
• marketing researches in sphere of restaurant business (the analysis of competitors, selection of an optimum location of the future outlet, the demand analysis with reference to assortment of the menu, the prices for dishes and accompanying entertaining events, the analysis of dynamics and market prospects in various regions);
• working out of the business plan and concepts of the organization of cafes, bars, restaurants, fast food networks;
• business diagnostics and carrying out of the financial analysis of the enterprises of a restaurant business;
• definition and the analysis of key performance indicators (turn-round and the average check of a food outlet, etc.);
• optimization, automation and the organization of logistics of the enterprises of restaurant business;
• the analysis of competitors and restaurants services, working out of decisions on attraction and keeping of clients;
• working out of the advertizing budget of enterprises of restaurant business (including the plan on capital raising with the help of advertising sale).

According to CONCOL advisers, the most important tasks for the enterprises working in the sphere of restaurant business, are the choice of location of the future food outlet, and also working out of the concept of the project. Every year over a hundred restaurants open and close in Russia. How to achieve a goal that exactly your outlet should attract visitors and provide acceptable profitability level, even at hard times? The key to success is a lucky combination of the concept and the location. It is not a secret that the basic visitors of restaurants are regular customers. If the visitors liked your outlet, in a week they will bring their friends who in their turn will invite their acquaintances to your place next time. The most important criterion at making a choice between a cafe or a restaurant is the combination "image-price-quality- entourage", that’s why it is important to understand what will be the target audience before choosing the location for your business. Lately CONCOL experts deal with the reverse order of a choice of the concept of restaurant and its location: frequently the businessman, possessing the suitable space, plans to use it as an "entertainment" place – a bar, a restaurant or a club.

For creation of a successful restaurant it is not enough to have rich assortment, tasty dishes and acceptable prices. For today the marketing policy has key value: if the brand is recognizable, what ultrafashionable features are specific to this very restaurant, what are the visitors opinions about it, etc. In this respect, for example, the experts of our company realized the project on optimization of a marketing policy of a restaurant. Competent updating of the advertizing budget, change of targeting strategy (earlier the restaurant had no clear image, our advisers offered to create a family restaurant entourage (for families with children), advertising in corresponding mass-media editions allowed to attract additional visitors, at that, the assortment, tastes and the prices for dishes remained the same.

When talking about fast food it is not a secret that the consumer while choosing a fast food restaurant first of all pays attention to its location, and then to the brand. In particular, lately it is considered an effective strategy to place new cafes and fast food restaurants at immediate proximity from competitors, which will without additional advertising attract visitors who didn't have a chance to take a table in "rush hour". The project of our experts on optimization of placing of points of sales for one of the fast food networks realization of which allowed the company to increase the turnover and profit without increase in the budget for advertising can serve an example.

One of the criteria thanks to which restaurant business is so attractive, is the possibility to use additional sources of income by placing advertisements in the outlets. It is not a secret that advertisers prefer to choose those places their products where there is the big stream of visitors. The advantage of cafes and restaurants in this case is possibility to focus attention of visitors on an advertising product – when the average visitor is waiting for a dish he has time to read all advertizing materials, offered to him by the outlet personnel. For example, one of stages of the project of our company experts on working out of the business plan of a cafe was creation of a plan to get income at the expense of advertising which enabled the organization to reach self-repayment in short time.

If you are involved in sphere of the restaurant business, and you have faced a problem which demands the deep analysis, experience and understanding of factors of its occurrence, contact our experts by phones:

(495) 763 28 63
(499) 145 74 77

Or by e-mail info@concol.ru.