For the companies functioning in the sector of hotel business, we offer following services:
- Administrative and strategic consulting for the enterprises of hotel business;
- The analysis of region of placing of the enterprise of the hotel industry (finding the key «points of attraction» of tourist stream, the analysis of a transport infrastructure, an estimation of potential occupancy of hotels, etc.);
- The analysis of competitors (by a set, cost, class of provided services, pricing Rack Rate);
- The analysis of pattern of demand for hotel services (seasonality, average duration of stay in a hotel, the factors influencing on a choice of the hotel);
- Business planning of construction projects or modernization of hotels, rest houses, sanitarium (business plan working out);
- Business diagnostics and carrying out of the financial analysis of the enterprises of a hotel profile;
- Evaluation and analysis of the key operational activities (ADR and RevPar estimation in hotels of various segments, turnaround and the average check of in-feed etc.);
- The analysis of elements of an infrastructure of various hotels (conference capabilities, sporting and recreational events etc.);
- Research of dynamics and market prospects in various regions (the market analysis);
- The organization, optimization and automation of processes of various services of hotel business (consulting logistics);
- The analysis of hotel service and the basic competitors, development of solutions on attraction and keeping clients;
- Working out of the marketing strategy and the marketing plan of the enterprises of the hotel business industry.
The most important concern for the businessmen working in the industry of hotel business is the choice of an optimum class of offered services under the conditions of an existing sociodemographic portrait of the potential consumer in a region. By experience of our advisers, the most widespread problem of hotel business in Russia is discrepancy of level of hotels to requirements of the client: many hotels function in time of Soviet period, thus without changing the profile according to new requirements to quality of service under the conditions of the changed social and economic status of settlement.
So, there’s a prime example of cooperation of our experts with the businessman who has got a hotel complex and has addressed to us with the request to develop the business plan on its modernization. Initially problem to solve that was put before advisers consisted in working out the document which would allow to obtain the credit for building major repairs. However during the analysis of the hotel market in the region it has been revealed that the existing orientation of a complex – family rest and rest with children – is widely presented in a considered city, however, isn't in great demand. All the matter is that the city during the last years has left the status of the obvious leader of "the resort industry», thus began to develop actively as business center. It was offered not only to carry out major repairs on the object, but also to change its profile: To remove children's playgrounds and to construct a conference hall, to organize "business" entertainments (a tennis court, a room for calean, free Wi-Fi access) to change a service level and the menu at the restaurant. The financial analysis of the project has shown that necessary investments and a planned period of payback satisfy the businessman, therefore has been decided to replace development strategy. As a result the new hotel complex successfully functions with a new profile: a constant stream of clients, many of which has already become constant, provides high financial efficiency of the project.
If your business also functions in the industry of hotel business, and you have faced a problem which demands the deep analysis, experience and understanding of factors of its occurrence, contact our experts by the phones:
(495) 763 28 63
(499) 145 74 77
Or by e-mail info@concol.ru
